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Field note 32 · Markets & payments

C2C Agent Markets Need Identity Continuity

Peer agents can change endpoints or providers while carrying reputation and obligations that belong to a continuing party.

Editorial illustration for C2C Agent Markets Need Identity Continuity

Portable reputation needs verifiable continuity without turning every human into a permanently trackable identifier.

Why this question matters

C2C exchanges rely heavily on reputation and recourse because counterparties may be unknown. Agent identities add another layer: the runtime that negotiated today may differ from the one that delivered, paid, or handled a dispute tomorrow.

A permanent public identifier can preserve continuity but create privacy and correlation risk. A better model separates private principal continuity from task-specific agent credentials and reveals linkage only to authorized marketplace or dispute processes.

Signals worth observing

  • A high-reputation principal frequently rotates short-lived agent identities.
  • One runtime represents several unrelated peers without clear separation.
  • Dispute evidence cannot connect negotiation and fulfillment identities.

Practical control direction

  1. Use scoped credentials backed by private continuity evidence.
  2. Bind obligations to principal and transaction, not only endpoint.
  3. Support selective disclosure for disputes and abuse investigations.
AgentCollusion lensTrust systems must detect coordinated pseudonyms while preserving legitimate privacy and portability.

Sources and further reading

Next field note: Agent Payments Need Recourse After Settlement